Affectionately referred to as the “curtains” this lush presentation of season shows on St. Ann’s Warehouse’s home page is smartly built and designed to accommodate a changing number of productions each season. The cinematic large-scale imagery helps to define the mood and tone of each production and links directly to all other marketing collateral.
The site’s Content Management System (CMS) is sophisticated, extensive and completely customized. Its interface visually references the site so that administrators have contextual control over the entire site content plus the ability to administer a complex calendar of events, including extensive archives. The CMS is so easy to use that Marketing Director Bill Updegraff was able to launch new season content via his iPhone. (Development by Medium Rare)