The site’s Content Management System (CMS) is sophisticated, extensive and completely customized. Its interface visually references the site so that administrators have contextual control over the entire site content plus the ability to administer a complex calendar of events, including extensive archives. A customized sandbox allows changes to be made while in preview mode, allowing multiple administrators to review their edits and publish content live when approved. The CMS is so easy to use that Marketing Director Bill Updegraff is able to launch new season content via iPhone. (Development by Medium Rare)