Celebrating a remarkable milestone of 25 years, Mark Morris Dance Group asked Flyleaf Creative to develop a special commemorative logotype and companion journal to be given out at the annual gala. Our design process was extensive, refining typeface selections to ensure that the mark felt familiar, yet celebratory and not “tacked on.” Journal template designs were applied to the following page styles: historical timeline, feature story, performance history and company bios for individual dancers.