Flyleaf Creative designed a variety of e-blast templates for the International Festival of Arts & Ideas. They incorporated the festival signature branding components, such as, a color palette of shifting gradients and stripes. It was essential that the templates be easy to update by all staff members, including new employees brought on board specifically to accommodate the demanding needs of pre-festival initiatives. To ensure clarity and to eliminate the need for senior staff members to train each incoming employee, Flyleaf Creative and our developer Medium Rare prepared tutorial lessons and a custom “How To” guide. These helped trainees manage updates independently, speeding up the learning curve significantly.