The Act French Festival was the French Embassy's monumental, six-month theater festival in which 38 events were presented at 22 of New York's premier theater venues. Flyleaf was first charged with inventing a logo (in the style of old-time stage house marquees) that would distinctly brand the festival and also stand out within already well-known institutional brands such as their partnering venues. Flyleaf built an extensive branding campaign that included a richly colored brochure, web site, and advertising for both print and the web.